Audit of PPC campaigns
PPC
- Not sure if your campaigns are set up correctly?
- Are your campaigns maxed out and not growing?
- Are you looking for a different strategic angle in your campaigns?
What is a PPC audit?
A PPC audit or ad analysis is used to see if there is potential in your campaigns. We have come across many advertising accounts and most campaigns had room to either save on advertising costs or grow.
PPC is not just considered advertising on Google, but any advertising system that works on a pay per click basis. This can be for example social media ads, comparison shopping sites, Sklik, Favi, Biano and others.
Who is the PPC audit for and what do you get?
It is intended for all those who have ads running in advertising systems. These are any kind of eshops, services, startups with B2C or B2B customers.
See what activity is happening in your advertising account.
Find out if there is untapped potential for growth or reduced advertising costs in your campaigns.
See if your campaigns are well set up (poorly set up campaigns can have a rapid impact on performance).
An overview of competitor activity (what marketing channels are driving traffic to the website, what advertising texts they write, what keywords they advertise on and what they communicate in banners).
We will prepare the advertising analysis in writing so that you can have it at your disposal at any time. We’ll recommend what’s really important for you to change to get results as soon as possible. The analysis will be prepared by senior specialists who have successfully run hundreds of campaigns.
What does a PPC campaign audit include?
Correctness of measurement settings
We'll make sure the measurement and all conversions associated with your website (Google Analytics, Google Ads, Facebook Ads, etc.) are properly connected. For an ecommerce store, for example, we'll look to see if you're measuring order value excluding VAT and shipping. For services, we'll look at measuring enquiries/contacts or any micro conversions to help us better analyse and evaluate PPC campaigns.
Correctness of set campaigns
We'll check that the campaigns are set up correctly. This may include settings for language, location, audience and other extensions that the setup offers. We'll also look at display campaigns where setting up PPC campaigns is essential and may be spending you extra money unnecessarily.
Ad account activity and optimization
We'll look at how to work with the account and what optimization methods are used. We'll check the relevance of keywords, what campaigns the traffic is coming from, and how good the quality is based on bounce rate or how long potential customers stay on the site. We also look at keyword matches, limited campaigns due to budget, audiences used and much more.
Analysis of competitors' PPC marketing activities
We will evaluate based on the tools where competitors get their traffic from. These may be channels that you are not advertising on, and thus losing out on growth potential. We will also analyze for you the ads that your competitors are targeting, including the keywords they are showing for. You will get an overview of the display banners you currently have running and what they are communicating.
Free PPC campaign audit
Not sure if your PPC campaigns are making you the most money? Make the right decision and get free advice.
Odesláním formuláře souhlasíte se zpracováním osobních údajů.
How to proceed with a PPC audit
1
We find out your detailed business information
and main objectives
2
Based on the information, we will start the audit on the advertising systems in question
3
We perform a technical check of campaigns
4
We will then prepare an overall evaluation and recommendations
Případové studie
Increased Google Ads revenue for Leo Express
Big Bang Injection: Increasing Sales through SEO
10 000 Products Sold in the First Year
Specialisté
Diana Němec
Project manager
Filip Tabáček
Head of PPC & CEO
Lukáš Gvuzd
PPC specialist
Patrik Zapletal
PPC specialist
This service is used by
Pricing of our services
In order to prevent paperwork and communication from taking more time than the work itself, we don’t deal with small bumps in the road. Rather, we prefer long-term collaborations or one-off complex activities that can really move our clients forward. That’s why our service pricing starts at CZK 6,000 (excluding consultations). Please contact us for a specific proposal with exact pricing.
