Sklik – advertising on Seznam.cz
Czech most visited search engine portal
What is Sklik?
The term “Sklik” is an advertising system where an advertiser targets advertising on Seznam and its partner sites. It is specific in that ads can only be targeted to the Czech Republic. Its advantage is that you can arrange advertising on the most read portals such as Sport.cz, Prozeny.cz or Idnes. In practice, however, the promotion also works well on smaller websites.
Zdroj: Seznam blog
What does PPC advertising in Sklik bring you?
In today’s digital age, it is increasingly difficult to attract new customers and promote your services or products. However, PPC advertising in Sklik will get you closer to your goals at rocket speed. Whether it’s to increase your brand visibility, get new customers and website visits, or promote your online store. Benefits of PPC advertising in Sklik:
start-up is almost instantaneous
results can come quickly
costs and revenues are under your control
you will appear on the first positions of Seznam
you can reach a clearly defined target group
Jak jsme získali 1 371 fanoušků v prvním měsíci spolupráce a 49 % zvýšení zájmů u příspěvků.
What we can do
Setting up Sklik, Zboží.cz and Google Analytics
We will create an account for you in Sklik (advertising system), Google Analytics (analytical tool), Zboží.cz (for promotion of goods and services). We will set up and connect everything correctly so that these tools work 100%.
Audit an existing account
Have you created an account on Sklik in the past and even tried running some campaigns? Or has another agency or freelancer already managed PPC campaigns for you? We'll do a full audit of the accounts you've set up, identify any gaps, and set up and add anything that needs to be added.
Creating an advertising strategy
Each part of online marketing should have its own strategy that fits into the overall marketing plan of your business. For Sklik, we will create a unique strategy based on all the information and data available to you, just as we do for Google advertising, social media and other online industries.
Creation of advertising campaigns
The actual creation of advertising campaigns is the part that every specialist looks forward to the most. We have experience with projects in a variety of business sectors.
Campaign optimization and regular campaign management
Running the campaigns themselves is only half the battle. Only the right and regular optimization will determine their success. Return on investment (ROI) is one of the most important indicators for us. We always focus on ensuring that your advertising brings you the best results at the lowest possible cost.
Competitor analysis
If you want to be a true professional in your industry, you should know almost as much about your competition as you know about your own business. In fact, knowing their strengths and weaknesses will help you build your competitive advantage, which should become a really strong selling point.
Evaluation and regular reporting
You can rest assured that you will be regularly informed about the progress and results of all campaigns. We will create a detailed report for you every month and if you are not satisfied with the monthly report, we can even arrange a weekly one.
What campaigns do we most often create for our clients?
In the search network
Search campaigns are, simply put, text ads that you see based on a search query you enter on Seznam.
Campaign Display
Display campaigns are banner ads that appear on the content network.
Remarketing
It is an excellent marketing tool, thanks to which you can reach back to customers who, for example, visited your e-shop but did not complete the order.
Shopping at Zboží.cz
They are an ideal tool for increasing e-shop conversions. Campaigns on Zboží.cz help promote your products and provide detailed information to your customers before they click on the ad.
Why should you entrust your Sklik advertising to us?
1
We have a wide range of clients doing business in a variety of industries.
2
We manage campaigns for our clients ranging from tens of thousands to budgets of hundreds of thousands.
3
We have experience with both B2B and B2C business segments.
4
We have created hundreds of successful campaigns for our clients, whether they were brand or performance campaigns.
5
We think about each project in a comprehensive and long-term manner. With us, you get more than just PPC campaign management. You get the support of our entire team, whether it’s SEO, UX or social.
6
Education and testing of new products are a normal part of our work. If it makes sense for your project, we’re not afraid to try and implement industry innovations.
Případové studie
Increased Google Ads revenue for Leo Express
Big Bang Injection: Increasing Sales through SEO
10 000 Products Sold in the First Year
Specialisté
Diana Němec
Project manager
Filip Tabáček
Head of PPC & CEO
Lukáš Gvuzd
PPC specialist
Patrik Zapletal
PPC specialist
This service is used by
Pricing of our services
In order to prevent paperwork and communication from taking more time than the work itself, we don’t deal with small bumps in the road. Rather, we prefer long-term collaborations or one-off complex activities that can really move our clients forward. That’s why our service pricing starts at CZK 6,000 (excluding consultations). Please contact us for a specific proposal with exact pricing.
