Text advertising
When you Google or search for something on Seznam
“Text advertising is the most conversational type of advertising”
Text advertising may seem like one of the least attractive elements of online advertising. However, appearances are deceiving and text ads are often the most converting ads in your Google Ads or Sklik account.
Proper setup and engaging ad texts created based on keyword analysis will get you results relatively easily and quickly.
How does text advertising look and work?
The name implies that these ads are displayed without graphic elements. They consist only of headlines, captions and visible URLs. The ads can be enhanced with captions, links to other subpages, a phone number and other interesting options.
Such ads appear not only on Google and Seznam search results pages, but also on their partner sites and content network. The ads appear in the first 4 places in search and 3 places at the bottom of the search engine.
Text Ad on Google
Text Ad on Seznam.cz
Why have text ads created by PPC specialist/agency?
Although the issue of text ads may seem relatively simple, it is not. Therefore, to be successful in the search network, it is necessary to know all the important rules in setting up your ads and, last but not least, to take care of your ads and optimize them continuously.
How does a PPC marketer go about creating a text ad?
1
studies the client’s project/business area
2
analyze the client’s direct competitors (what ads they create, what keywords they use, etc.)
3
create an analysis of keywords suitable for use in ads
4
design the structure of search campaigns
5
writes advertising texts based on keywords
6
create the advertising campaigns themselves
7
regularly checks and optimises
I want a non-binding proposal for free text advertising
Odesláním formuláře souhlasíte se zpracováním osobních údajů.
Případové studie
Increased Google Ads revenue for Leo Express
Big Bang Injection: Increasing Sales through SEO
10 000 Products Sold in the First Year
Specialisté
Diana Němec
Project manager
Filip Tabáček
Head of PPC & CEO
Lukáš Gvuzd
PPC specialist
Patrik Zapletal
PPC specialist
This service is used by
Pricing of our services
In order to prevent paperwork and communication from taking more time than the work itself, we don’t deal with small bumps in the road. Rather, we prefer long-term collaborations or one-off complex activities that can really move our clients forward. That’s why our service pricing starts at CZK 8,000 (excluding consultations). Please contact us for a specific proposal with exact pricing.
