What is International SEO?

International SEO is the sum of all activities aimed at improving a website’s organic search presence in more than one country or language. This includes, but is not limited to technical SEO changes that indicate language and country targeting preferences, content localisation, and multilingual link building.

Do you need to go international?

If you know that a good share of your website visitors come from a different country than where you’re located, speak different languages, or both, then it may be time to make some changes to your website to create a better experience for all of your international visitors.

Perform keyword analysis

The success of the website or e-shop lies within the keyword analysis (the process of analyzing the keywords or most searched phrases that brings visitors to your website through organic and paid search).

Strategy to begin with:

• recognition of primary and secondary competitors on the market,
• search for relevant keywords,
• content and web structure analyzing of your competition,
• backlink analysis.

What to consider before starting an International SEO?

• Do you have a marketing strategy?
• Do you have a product strategy and a solid product able to be promoted in a particular country?
• Do you have a long-term vision and plan?

Avoid duplication, create original content

International SEO does not consist only of keyword analysis. The development of an international SEO strategy is equally important as it will bring you desired success.

Try to follow a few principles:

• do not duplicate the texts on your current website, be original
• do not ignore specific characteristics of the countries you are trying to target
• select the correct domain settings
• use the SEO signals in your order

SEO signals

SEO signals to show search engines that your site targets a specific country include:

• Hosting your site on a local IP
• Linking to local content
• Building links from local resources
• Finding ways to rank on local search engines (like Seznam in Czech republic,
  Yandex in Russia and Baidu in China)

We will help you to go internationally with your business!

Even though International SEO could be a great choice for your business it is a little bit different from standard or local SEO techniques and therefore professional help is needed.

We provide a wide range of experiences from all around the world working on projects performed in the USA, Slovakia, Dubai, Austria, Germany, Poland, Hungary and many others, so do not worry, we have you covered on this one!

Our services involve:

• SEO analysis (SEO audit)
• Keyword analysis
• Website structuring
• On-page SEO
• Off-page SEO
• SEO for e-shops
• Local SEO
• International SEO
• SEO consultation

Are you looking for a marketing agency with a focus on SEO in the Czech Republic? Contact us below.